Build Organic Visibility That Compounds
Increase service department visibility, protect your sales rankings, and build measurable organic traffic that grows over time.
What This Proposal Delivers
Landon, organic SEO is not a short-term traffic spike strategy. It's an asset-building strategy that compounds over time. This proposal is structured to give SEO the time it requires to work properly.
Service Department Focus
Increase visibility and inquiries for service offerings
Protect Sales Rankings
Strengthen current sales-related rankings
Compounding Traffic
Build measurable organic traffic that grows
Clear Reporting
Monthly accountability and performance tracking
Why Six Months Is Necessary
Organic SEO behaves differently than paid advertising. Three months is enough to show directional improvement. Six months is where meaningful and defensible results typically appear.
Technical Cleanup & Foundation
Structural improvements and setup
Ranking Movement & Volatility
Keywords begin moving as changes take effect
Stabilization & Measurable Lift
Rankings stabilize, traffic increases
Compounding Gains
Results continue to build on themselves
Current SEO Snapshot
Strengths
- Strong rankings for core dealership searches in Killeen
- Solid brand authority signals
- Existing organic visibility for key sales terms
Gaps (Opportunities)
- Most service keywords rank outside top 100
- No structured service content hub
- Limited keyword-specific landing pages
- Minimal video presence
Local Search Demand
Sales-Related Searches
Monthly search volume examples:
- Car dealer killeen~2,900/mo
- Used cars killeen~1,400/mo
- Used car dealership near me~8,100/mo
Service-Related Searches
High intent, repeatable, underutilized:
- Oil change killeen~700/mo
- Brake repair killeen50+/mo
- New tires killeen40+/mo
- Car battery replacement20-40/mo
Scope of Work
Technical & Structural Foundation
Months 1-2
- Full on-page and technical audit
- Google Search Console validation and cleanup
- Index coverage and crawl review
- Keyword segmentation (Sales vs Service)
- Competitor gap analysis for service terms
Deliverables:
Written audit summary • Keyword mapping document • Page mapping strategy • 90-day execution roadmap
Service Department Expansion
Months 2-4
Primary focus: Build structured authority around service offerings.
Service pages to be created or rebuilt:
Goal:
Move service-related terms from outside the top 100 into the top 30, then toward page one.
Sales Ranking Stabilization & Expansion
Months 3-6
Actively protect and improve rankings for:
- Car dealer killeen
- Used cars killeen
- Dealership near me
- Inventory-related category terms
Goal:
Push mid-page sales terms into top 3 positions and maintain dominance.
Reporting & Accountability
Each month answers three questions:
1
What moved?
2
What did not?
3
What are we adjusting next?
Monthly reporting includes:
- Keyword ranking movement
- Organic traffic trends
- Service vs Sales traffic segmentation
- Page-level performance review
- Clear 30-day action plan
Optional Add-On: Video SEO
Half-Day Keyword Video Capture
$3,500 one-timeSearch engines increasingly surface video results. YouTube is the second largest search engine and often appears directly within Google search results.
Includes:
- Half-day on-site filming
- Capture of 6-8 keyword-specific service videos
- YouTube title, description, and tag optimization
- Embedding videos on relevant service pages
Examples: "How often should you change your oil?" • "Signs your brakes need repair" • "What does a check engine light mean?"
This add-on can be initiated at any point during the six-month engagement.
Investment
Monthly SEO Retainer
$2,500
6-Month Total
$15,000
6-month minimum commitment
No long-term contract beyond initial term
Optional Add-On
Video SEO Package
$3,500
6-8 keyword-specific service videos
What You Get
- Service department visibility
- Protected sales rankings
- Compounding organic traffic
- Monthly reporting
- No long-term lock-in