Drive Measurable Leads with Google & Meta
A focused, accountable paid media program built around Google PPC, Meta lead ads, and the creative content needed to make them convert — while your existing SEO vendor continues building organic.
Why This Scope Makes Sense
Landon, you already have a solid organic foundation with your current SEO vendor — there's no reason to disrupt that. What we can do is layer in the highest-intent, most measurable paid channels on top of it.
Google PPC captures people who are actively searching for a vehicle or service right now. Meta lead ads reach in-market shoppers earlier in the funnel and keep McLeod top of mind. And without strong creative, neither channel performs at its ceiling.
This proposal gives you a tight, focused program where every dollar is tracked, every ad is tested, and every month we can show you exactly what's working and why.
What's Included
Google Ads — Sales
$6,000/moSearch and display campaigns targeting in-market car buyers in the Killeen/Fort Hood/Temple corridor. Campaigns are structured around new inventory, used inventory, and conquest keywords against competing dealers.
Google Ads — Service
$3,000/moDedicated service department campaigns targeting oil changes, tire rotations, brake service, and recall work. Service PPC is one of the highest-ROI channels for dealerships — customers who come in for service are significantly more likely to buy their next vehicle from you.
Meta Lead Ads (Facebook & Instagram)
$4,000/moTargeted lead generation campaigns on Facebook and Instagram reaching in-market shoppers in your trade area. Meta's audience targeting lets us reach people by income, life stage, and purchase intent — including people who haven't started searching yet but are likely to within 30–60 days.
Retargeting
$1,500/moCross-platform retargeting keeps McLeod in front of website visitors and ad engagers who didn't convert on first contact. Most car buyers visit 4–5 dealership websites before deciding — retargeting ensures you stay top of mind throughout that process.
Creative Production & Content
$2,000/moMonthly creative refresh to keep ads from fatiguing. Paid social and Google display ads lose effectiveness quickly when audiences see the same creative repeatedly. This budget covers ad graphics, copy variations, short-form video edits, and promotional content tied to your monthly offers.
How We Work Together
Paid media only improves when the people running it have direct access to what's happening on the lot. We build a structured communication cadence with McLeod leadership so we can react to inventory changes, promotions, and market shifts in real time — not at the end of the month.
Weekly Check-In (30 min)
A brief standing call every week to review lead volume, cost-per-lead, top-performing ads, and any inventory or promotion changes coming up. This is where we catch issues early and align creative with what you're pushing on the lot.
Monthly Performance Review (60 min)
A full-picture review with McLeod leadership covering the month's results: leads generated, cost per lead by channel, ad performance, creative fatigue analysis, and the plan for the next 30 days. We bring the data; you bring the context from the sales floor.
Quarterly Strategy Session (90 min)
Every quarter we step back and look at the bigger picture: what channels are performing, where budget should shift, what creative is working, and how the program should evolve. This is also when we discuss expanding into additional channels if the core program is hitting targets.
Live Dashboard Access (Always On)
You'll have 24/7 access to a live reporting dashboard showing real-time ad spend, lead volume, cost per lead, and campaign performance — no waiting for a monthly report to know what's happening.
What We Measure & Report
Cost Per Lead
By channel and campaign, tracked weekly
Lead Volume
Total leads by source, quality scoring
Conversion Rate
Click-to-lead and lead-to-appointment
Ad Performance
CTR, impressions, frequency, ROAS
Creative Fatigue
Frequency monitoring and rotation schedule
Audience Insights
Who's engaging, who's converting
$ Investment
Google + Meta + Retargeting (Cen-Tex managed)
20% of managed media
Per month, no long-term contract required
Estimated Monthly Leads
Estimates based on industry benchmarks for automotive dealers in comparable markets. Actual results vary.
Meeting Cadence
Weekly (30 min)
Lead volume, spend pacing, upcoming promos
Monthly (60 min)
Full performance review with leadership
Quarterly (90 min)
Strategy review and program evolution
Live Dashboard
24/7 access to real-time reporting