Proposal For
Transform your $40,000 monthly advertising budget into a measurable, accountable digital system that drives real leads and cuts waste.
Landon, this is not a shiny pitch for new channels. You already spend real money every month and you already have strong awareness in the market. The opportunity now is to protect that spend, cut waste, and build a system where you can clearly see what is working, what is not working, and why.
If we cannot produce measurable lift in leads at a reasonable cost, we should not keep doing it.
Reduce radio to a supporting role and reinvest that budget into a measurable digital mix that captures intent, promotes time-sensitive offers, and retargets shoppers until they convert.
~$40,000/mo
Majority allocated to traditional radio
$8,500-$11,500/mo
Reaches a similar audience as radio with better targeting and reporting. Lets you show the facility, the inventory, and the service department. Supports sales events and service awareness without guessing.
OTT is primarily a demand and consideration channel. We will measure lift through branded search trends, direct traffic, assisted conversions, and tracked landing page traffic. Creatives include QR codes as trackable calls to action.
This media plan only works if we have enough good creative to rotate. Paid social and OTT fatigue fast. The goal is to build an evergreen library once, then keep it fresh with a lightweight capture cadence tied to promotions.
$7,500 one-time
$2,500/month
One full day on-site each quarter. Capture 3 months worth of promos and evergreen angles in one session.
$4,500/quarter
$1,500/month
Initial launches, conversion tracking setup, and baseline measurement
Active campaign optimization and promotion refinement based on performance data
Scale what is working and cut what is not. If results don't make sense, we stop or roll back changes.
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Media & SEO
$40,000
Monthly allocation
Management Fee
$4,500
20% of managed media
Total Investment
$44,500
Steady state
Month 1
$52,000
Includes $7,500 one-time evergreen library build
Month 2
$44,500
Optimize and refine
Month 3
$44,500
Scale what's working